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Development12 min2026-02-27

Building a Landing Page in Moldova: An Honest Guide

If you've been thinking about creating a landing page for your business in Moldova — you're probably already tired of cookie-cutter answers like 'a landing page is a one-page website that sells.' Thanks, we already know that. Let's get into what actually matters, with real examples and zero marketing fluff.

1

Why you need a landing page when you already have Instagram

Honestly? Instagram is fine. But it has one major downside: you don't control the funnel. Someone opens your profile, scrolls a bit, sees their friend's cat — and leaves. A landing page is your turf. Here, you guide the customer by hand: from the headline to the 'Submit' button. No distractions, no recommendation feeds. At GoQode, we work with businesses in Chișinău and Moldova and see the same story: a company spends €500–1,000/month on Facebook ads driving traffic to their Instagram profile. Conversion: 1–2%. The same traffic to a proper landing page delivers 5–8%. The math is simple.
2

Landing page structure that actually works

Forget about '12 mandatory landing page blocks' from 2018 articles. Structure depends on your product and audience. But some things work almost every time:
  • 1First screen — a concrete offer. Not 'best solutions for your business,' but 'Water delivery in Chișinău in 40 minutes. First bottle free.' A person needs to understand what you offer within 3 seconds.
  • 2Social proof near the offer. Not at the bottom of the page where nobody sees it, but right under the headline. '150+ clients in Chișinău' or real company logos.
  • 3One target action. Not 'call us / write on WhatsApp / submit a request / subscribe.' One button. One goal.
  • 4A 'how it works' block with 3–4 steps. People fear the unknown. Show that the process is simple.
  • 5Real case studies or reviews. Not 'John D., director.' Concrete results.
3

5 mistakes that kill landing page conversion

Over 30+ projects, we've seen it all. Here's what's guaranteed to ruin your results:

1. Free Tilda template

No, Tilda isn't evil. But when a car repair shop owner in Chișinău takes a fitness club template and just swaps the text — it doesn't work. The template doesn't account for your audience, your product, your funnel.

2. Load speed > 3 seconds

Mobile internet in Moldova is decent, but not everywhere. If your landing page takes 5 seconds to load because of unoptimized images — 53% of visitors will simply close the tab.

3. A form with 10 fields

Name, phone, email, company, position, budget... Stop. For the first contact, name and phone are enough. Every extra field reduces conversion by 10–15%.

4. No mobile version (yes, in 2026)

70% of traffic in Moldova is mobile. If your landing page isn't mobile-friendly — you're losing 7 out of 10 potential customers.

5. Text about nothing

'We are a dynamically developing company with an individual approach.' This literally means nothing. Write specifically: what you do, for whom, what result.

4

How much does a landing page cost in Moldova

Let's be upfront. The Chișinău market varies: — Freelancer on 999.md: €100–300. You'll get a template with your text. — Mid-level web studio: €500–1,500. Decent design, responsive layout, basic SEO. — Professional development (what we do): €690–2,000. Custom design, conversion-optimized structure, speed optimization, analytics, A/B testing. The real question isn't 'how much does a landing page cost,' but 'how much will it earn you.' A €200 page with 1% conversion vs a €1,000 page with 5% — the difference isn't €800, it's dozens of customers every month.
5

SEO for landing pages: does it make sense?

Short answer — yes, with nuances. A landing page is one page. It won't rank for 500 keywords. But for 5–10 targeted queries — absolutely. For businesses in Moldova, this is especially relevant: Google competition for Romanian and Russian queries is several times lower than in Romania or Russia.
6

What to build your landing page with: builders vs custom dev

Tilda, Wix, WordPress — all have their pros. But here's the objective reality: Builders work if: — You need a landing page 'yesterday' to test an idea — Budget is under €200 Professional development is needed if: — You spend €300+/month on ads and every conversion percent matters — You need unique animations, non-standard structure — Page speed matters — You need CRM, messenger, or payment integrations
7

Pre-launch checklist

Before turning on ads, verify:
  • 1Landing page loads in < 3 seconds on mobile
  • 2The form works and submissions arrive (test it yourself!)
  • 3The text makes sense to someone seeing your business for the first time
  • 4Everything is tappable, readable, and scrollable on mobile
  • 5Analytics installed: Google Analytics, Facebook Pixel
  • 6Thank you page exists after form submission
  • 7Contact info is up to date
  • 8Site runs on HTTPS
  • 9Meta tags are filled in (title, description)
8

Bottom line

Building a landing page isn't magic. It's concrete work: audience research, proper structure, clear copy, fast loading, and ongoing optimization. If you're in Moldova and thinking about a landing page for your business — we're always happy to chat. No hard sell, just a conversation about what will actually work for your case.

Building a landing page isn't magic. It's concrete work: audience research, proper structure, clear copy, fast loading, and ongoing optimization. If you're in Moldova and thinking about a landing page for your business — we're always happy to chat. No hard sell, just a conversation about what will actually work for your case.

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